Insights & Ideas
Thinking on AI strategy, evaluation frameworks, and building systems that learn faster than the competition.
The Hidden Math of Lien Negotiations: What 563 Cases Reveal
We analyzed 563 real medical lien negotiations between a diagnostic imaging provider and PI law firms. The data reveals striking patterns in reduction demands, settlement timing, and firm behavior that neither side is tracking.
Nobody Owns AI at Your Firm (And That’s Why It’s Failing)
80% of law firms can’t show ROI from AI investments. The problem isn’t the tools — it’s that nobody owns the strategy. Here’s what the most successful PI firms are doing differently.
Google Just Put Gemini in Maps. Here’s What PI Firms Need to Do Now.
Google’s biggest Maps update in 10 years puts Gemini AI between your firm and your next client. Here’s what personal injury firms need to optimize — before they become invisible.
The $200,000 Answer Your Clients Never Called About
A PI managing partner discovers why his calls dropped 30% while his rankings held — and what he found when he Googled himself from his phone.
Your Rankings Held. Your Calls Didn’t.
Google’s AI Overviews have quietly rewired how clients find personal injury attorneys. Most firms have no idea it’s happening — and no tool to measure it.
The Science of Client Intake and Lead Conversion
Personal injury firms spend thousands per lead—then lose half of them to slow response times and broken follow-up. Here’s how conversion science, proactive intake, and AI are closing the gap.
How Agentic Ops Actually Launch Inside Regulated Teams
Three quick lessons from launching AI pilots for PI, health, and pharma teams without breaking compliance or losing stakeholder trust.
When AI Is the User: The New Economics of Software
Software has always been built for people. That era is ending. When AI agents become the primary users of software products, everything changes—pricing, interfaces, distribution, and the very definition of value.
The Real Reason AI Evals Matter for Your Business
Why AI evaluations are the foundation of learning loops that create unbreachable competitive moats—and how the smartest companies are using them to win in the age of AI.